SR&J’s On-line Marketing Strategy

In September 2009, SR&J Customer Care launched a newly redesigned, Wordpress-powered website. This effort was undertaken relative to SR&J Customer Care’s new on-line marketing strategy and included the introduction of social media accounts such as Facebook, Twitter, Youtube and MadMimi as part of our SEO strategy. These joint efforts with a web design company included all setup work as well as web hosting. SR&J was involved in writing the copy and approving all content.

As is expected during the initial start-up phase of any partnership, we experienced our share of glitches and hiccups, until February 2010, when a joint decision was reached to bring the website back in-house. With the recovery of our website, we are pleased to have made a series of technical improvements.

 We have also identified potential future improvements, such as:

 - A greater emphasis on the content of the page compared to the links

 - Minimizing text on the front page

We are confident that our improved website will continue to be a great resource for current and potential employees and clients and look forward to what the Web can bring us!

As always, we appreciate your comments and feedback.

Dan Bernardic

IT Manager